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Company: Pfizer

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Pfizer to use DART for online campaigns

Date Class
26th Dec 2003 Questionable Business Practice
NEW YORK, Jan. 8 /PRNewswire-FirstCall/ -- DoubleClick Inc. (Nasdaq: DCLK),
the leading provider of tools for advertisers, web publishers and direct
marketers today announced that Carat Interactive, a leading global media
agency, has agreed to exclusively use DoubleClick's ad management system,
DART(R) for Advertisers, on behalf of Pfizer Inc in order to deliver, report
on and measure its online marketing and advertising campaigns.
DART for Advertisers is DoubleClick's hosted, enterprise-class advertising
management and serving solution that helps marketers reach their online goals
efficiently and effectively.
"Carat Interactive has long used DoubleClick's DART for Advertisers
solution on behalf of many marketers, and it's with great confidence that we
recommended the system to Pfizer to increase the efficiency and effectiveness
of its online campaigns and to benefit from DoubleClick's insightful return-
on-investment reporting," said Angela Nguyen, Supervisor, Analysis Group,
Carat Interactive.
"We are clearly delighted that Pfizer, one of the world's best known
brands, will be serving and managing its online campaigns exclusively through
the DART system," said Doug Knopper, Senior Vice President & General Manager,
Advertiser & Publisher Solutions. "As more 'traditional' brands leverage the
Web as part of their marketing mix, DoubleClick is positioned to offer them a
best-of-breed ad management solution to make the online experience more
Additional information on the DFA product can be found at




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